MarCaps is a marketing consultancy committed to helping marketers drive growth and deliver value for their organisations. They specialise in helping marketing teams to define their roles, measure capabilities, and develop tailored growth strategies.
They were in need of an automated, user-friendly platform to transform complex marketing data into clear, actionable insights. The overall purpose of this data is to assess how prepared marketing organisations are for the future, and highlight any areas for improvement.
Context
Previously, MarCaps had been manually creating data visualisation reports to showcase their clients' marketing performance. They approached us to develop an automated system to streamline this process.
They needed a personalised digital platform that could generate customised reports, track performance across various marketing KPIs, and provide an easy-to-use backend for data management. This platform required secure login access, a robust admin section, and the ability to effortlessly upload and process new data.
Challenges
- Automated Data Management: Design a system to seamlessly upload, process, and store new Excel data into the platform's database.
- Simplified Data Visualisation: Transform MarCaps' complex data framework into clear, visually appealing graphics that effectively communicate insights to users.
- Customisable PDF Reports: Develop functionality for users to generate and download personalised PDF reports featuring their specific data.
Impact
Since its launch, MarCaps has successfully implemented this platform with various teams across multiple organisations, receiving highly positive feedback. The platform is currently in active use and we will be adding additional features in the future, to further its value in helping clients achieve their marketing goals.
Marcaps readiness assessment
Which do you first seek out when you want to improve?
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